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Book synopsis

The unique characteristic of the international banana trade is distinguished from other commodity trades by the intensity of its politics and the importance of a small number of companies which have dominated the trade for over a hundred years. This book provides a comprehensive guide to the trade in the world's most popular fruit. Covering all aspects of the trade from patterns of production and consumption to pricing trends, from details of the companies involved to consideration of international political constraints. Analysts and policy makers within the trade or governmental organisations, economists, food retailers, marketing professionals and students of international affairs need look no further for a reliable reference guide to this complex trade. * Origins and growth of the world trade* The role of the multinationals and other companies* Analysis of individual producer countries

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: International Banana Trade
• Author: Julian Roche
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9781855734050
• ID: 05115354
• Publisher: Elsevier Books
• Weight: 776 g
• Dimensions: 234 × 156 × 34 mm
• Date of publishing: September 1998

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