You might also like

More about International Advertising

• Book details
• Synopsis
• Trending among others

You get 362 loyalty points

Book synopsis

In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single 'knowledge-bank' of theory and practice for advertising students and professionals.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: International Advertising
• Subtitle: Realities and Myths
• Author: John Philip Jones
• Language: English
• Binding: Paperback
• Number of pages: 424
• EAN: 9780761912453
• ISBN: 0761912452
• ID: 04683855
• Publisher: SAGE Publications Inc
• Weight: 560 g
• Dimensions: 228 × 152 × 22 mm
• Date of publishing: 28. January 2000

---

---

---