Code: 05032127
This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbus ... more
55.74 €
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This superb volume explains the importance of the application of innovation throughout the lifecycle of a product or service, from initial development to end of line customer delivery. Using extensive worldwide studies of blockbuster products and successful business models, this volume provides an easy-to-implement four-step process for achieving success with a new product. "Intelligent Innovation" also presents current strategies and tools to make efficient and integrated decisions, manage finite resources, turn limitations and set-backs into opportunities, evaluate risks, and create a productive and innovative working environment. It also includes more than 50 case studies of businesses that have made innovation the key to their growth.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
55.74 €
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