Code: 03617034
Die Neue Rolle Der Unternehmenskommunikation
by Wolfram P. Brandes, Frank Schabel, Uwe Wache
Intellectual Capital ist der erfolgsentscheidende Faktor für Unternehmen. Das Buch zeigt, welche Weichenstellungen notwendig sind, um durch eine neue Rolle von Kommunikation und Interaktion die Gesamtperformance und den Gesamtwert ... more
- Language:
German - Binding: Hardback
- Number of pages: 220
Publisher: Gabler, 2005
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54.96 €
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Book synopsis
Intellectual Capital ist der erfolgsentscheidende Faktor für Unternehmen. Das Buch zeigt, welche Weichenstellungen notwendig sind, um durch eine neue Rolle von Kommunikation und Interaktion die Gesamtperformance und den Gesamtwert des Unternehmens zu steigern. Mit praktischen Beispielen aus dem In- und Ausland.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
54.96 €
- Full title: Die Neue Rolle Der Unternehmenskommunikation
- Subtitle: Interne Kommunikation Als Strategisches Fuhrungsinstrument - Performance Steigern, Leistungspotenziale Ausschopfen
- Author: Wolfram P. Brandes, Frank Schabel, Uwe Wache
- Language: German
- Binding: Hardback
- Number of pages: 220
- EAN: 9783409142779
- ISBN: 3409142770
- ID: 03617034
- Publisher: Gabler
- Weight: 337 g
- Dimensions: 203 × 133 × 19 mm
- Date of publishing: 28. June 2005
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