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Book synopsis

This book describing the implementation and enhancements of "Integrative Innovation Planning" offers a practice-oriented set of management guidelines describing - competencies, - procedures, as well as - tools/ templates that support an organization to achieve continuous market success through innovation. Following the correlation between innovation, competitiveness and growth as described by several authors, this book intends to show a pathway for practice oriented innovation management.

Book details

• Full title: Integrative Innovation Planning
• Subtitle: Management guidelines to ensure competitiveness in a fast changing, technology intensive business environment
• Author: Vicente F. Raurich
• Language: English
• Binding: Paperback
• Number of pages: 84
• EAN: 9783905349054
• ISBN: 3905349051
• ID: 12780254
• Publisher: Brain Connection GmbH
• Weight: 148 g
• Dimensions: 218 × 157 × 12 mm
• Date of publishing: March 2007

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