Code: 06591853
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated commun ... more
You get 494 loyalty points
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
196.71 €
Collection points Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
Shopping cart ( Empty )