Code: 04555442
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are w ... more
61.35 €
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
61.35 €
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