Integrated Approach to New Food Product Development / Najlacnejšie knihy
Integrated Approach to New Food Product Development

Code: 06698108

Integrated Approach to New Food Product Development

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title exp ... more

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Book synopsis

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.

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Book category Books in English Economics, finance, business & management Economics Economics of industrial organisation

336.08 €

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