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Book synopsis

In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This reader provides that understanding by bringing together the best research and advocacy on intangibles.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Intangible Assets
• Subtitle: Values, Measures, and Risks
• Author: John Hand, Baruch Lev
• Language: English
• Binding: Hardback
• Number of pages: 454
• EAN: 9780199256938
• ISBN: 0199256934
• ID: 04530581
• Publisher: Oxford University Press
• Weight: 922 g
• Dimensions: 242 × 166 × 35 mm
• Date of publishing: 20. February 2003

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