Inside Consumption / Najlacnejšie knihy
Inside Consumption

Code: 06743380

Inside Consumption

by S. Ratneshwar, David Glen Mick

Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on cons ... more

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Book synopsis

Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.

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Book category Books in English Economics, finance, business & management Economics Macroeconomics

77.38 €

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