You might also like

More about Innovative Management

• Book details
• Synopsis
• Trending among others

You get 165 loyalty points

Book synopsis

New product development (NPD) and innovation are key factors that affect a company s long-term survival and growth. In a highly competitive and uncertain market, firms must learn how to compete globally by strengthening their NPD and innovation capabilities. Only through the continuous innovation management, can firms maintain their global competitiveness. This work develops management methods for NPD and innovation. The author focuses on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) dynamic planning method for NPD; (2) structural matrix-based modeling for managing design variety; and (3) fuzzy logic-based evaluation model for idea screening of product design. The case studies showed that the proposed management methods performed well. The author expects that this book can provide some novel approaches of design management to help firms achieve the goals of innovative product development.

Book details

Book category Books in English Technology, engineering, agriculture Technology: general issues Engineering: general

• Full title: Innovative Management
• Subtitle: Methodologies for Managing New Product Development and Innovation
• Author: Yao-Tsung Ko
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9783639183016
• ISBN: 3639183010
• ID: 06826501
• Publisher: VDM Verlag
• Weight: 200 g
• Dimensions: 229 × 152 × 8 mm
• Date of publishing: 01. August 2009

Trending among others

---

---

---