Code: 06972657
Innovationsforschung und Technologiemanagement
by Christoph-F. von Braun, Nikolaus Franke
Die vorliegende Schrift faßt den gegenwärtigen Stand der Innovationsforschung in seiner Vielfalt und thematischen Breite zusammen. In gut verständlichen Kurzbeiträgen werden aktuelle Konzepte zu den einzelnen Funktionen des Innova ... more
- Language:
German - Binding: Paperback
- Number of pages: 556
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2012
- More about this
66.69 €
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Book synopsis
Die vorliegende Schrift faßt den gegenwärtigen Stand der Innovationsforschung in seiner Vielfalt und thematischen Breite zusammen. In gut verständlichen Kurzbeiträgen werden aktuelle Konzepte zu den einzelnen Funktionen des Innovationsprozesses (Forschung und Entwicklung, Organisation, Finanzierung, Marketing, u.a.) vorgestellt. Ergänzt wird diese unternehmensbezogene Betrachtung durch Analysen besonders innovativer Märkte und ausführliche Erfahrungsberichte aus der Praxis. Die Autoren sind fachlich ausgewiesene internationale Wissenschaftler und Praktiker. Das Buch wendet sich gleichermaßen an Dozenten und Studenten der Betriebswirtschaftslehre wie an Praktiker, die konkrete Hilfestellungen zum Management von Innovationen erhalten wollen.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
66.69 €
- Full title: Innovationsforschung und Technologiemanagement
- Subtitle: Konzepte, Strategien, Fallbeispiele
- Author: Christoph-F. von Braun, Nikolaus Franke
- Language: German
- Binding: Paperback
- Number of pages: 556
- EAN: 9783642481741
- ISBN: 3642481744
- ID: 06972657
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 872 g
- Dimensions: 235 × 155 × 32 mm
- Date of publishing: 09. April 2012
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