Code: 06697822
Merging academic and critical analysis with practical recommendations for companies, this title provides a full and rich account of how new products are brought to market, considering both successes and failures. ... more
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Merging academic and critical analysis with practical recommendations for companies, this title provides a full and rich account of how new products are brought to market, considering both successes and failures.
Book category Books in English Economics, finance, business & management Business & management Entrepreneurship
64.47 €
Collection points Bratislava a 2642 dalších
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