Code: 06697823
Using institutional theory to explain innovation and merging academic analysis with practical recommendations, this book provides an account of how new products are brought to market. It offers insight into the organization of pro ... more
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Using institutional theory to explain innovation and merging academic analysis with practical recommendations, this book provides an account of how new products are brought to market. It offers insight into the organization of product innovation processes in the financial services sector and provides guidelines for their improvement.
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
219.26 €
Collection points Bratislava a 2642 dalších
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