Code: 01737942
Innovationen Im Sektoralen Marketing
by Hartmut H. Holzmüller, Arnold Schuh
Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis. Die Autoren zeigen in ihren Beiträgen auf, dass das sektorale Marketing zum einen eine wesentliche Transferaufgabe bei der Ers ... more
- Language:
German - Binding: Hardback
- Number of pages: 416
Publisher: Physica-Verlag GmbH & Co, 2005
- More about this
143.03 €
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Book synopsis
Das sektorale Marketing berührt auf zentrale Weise das Verhältnis von Marketingwissenschaft und Praxis. Die Autoren zeigen in ihren Beiträgen auf, dass das sektorale Marketing zum einen eine wesentliche Transferaufgabe bei der Erschließung von Marketing-Neuland leistet, zum anderen mit der sektorspezifischen Forschung im Konsumgüter-, Dienstleistungs-, Investitionsgüter-, Handels-, Nonprofitbereich und internationalen Marketing wichtige Erkenntnisse zur allgemeinen Marketingtheorie beisteuert. In diesem Buch wird erstmals eine Bestandsaufnahme der Forschung im sektoralen Marketing vorgenommen und seine beträchtliche Bedeutung für den wissenschaftlichen Fortschritt im Marketing dokumentiert.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
143.03 €
- Full title: Innovationen Im Sektoralen Marketing
- Subtitle: Festschrift Zum 60. Geburtstag Von Fritz Scheuch
- Author: Hartmut H. Holzmüller, Arnold Schuh
- Language: German
- Binding: Hardback
- Number of pages: 416
- EAN: 9783790815856
- ISBN: 3790815853
- ID: 01737942
- Publisher: Physica-Verlag GmbH & Co
- Weight: 758 g
- Dimensions: 234 × 156 × 23 mm
- Date of publishing: 01. May 2005
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