Code: 22144592
Innovation Management
by Jin Chen, Gang Zheng
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, i ... more
- Language:
English - Binding: Paperback
- Number of pages: 464
Publisher: McGraw-Hill Education, 2019
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96.03 €
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Book synopsis
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for busines
Book details
Book category Books in English Economics, finance, business & management Business & management
96.03 €
- Full title: Innovation Management
- Author: Jin Chen, Gang Zheng
- Language: English
- Binding: Paperback
- Number of pages: 464
- EAN: 9781260452518
- ISBN: 1260452514
- ID: 22144592
- Publisher: McGraw-Hill Education
- Weight: 790 g
- Dimensions: 229 × 152 × 25 mm
- Date of publishing: 19. May 2019
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