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Book synopsis

Innovation management is the process of capturing and managing organizational innovation. Traditionally the territory of R&D teams, today many companies have organization-wide innovation management programs. This is due to increased recognition that innovation is essential for driving business growth and maintaining competitive advantage. Successful programs capture the creativity of employees at every level of the organization so ideas for new products, business models or process improvements, can be quickly discovered and implemented for maximum value.

Book details

• Full title: Innovation Management and Creativity
• Author: Hamed Fazlollahtabar
• Language: English
• Binding: Paperback
• Number of pages: 196
• EAN: 9783659629846
• ID: 09258332
• Publisher: LAP Lambert Academic Publishing
• Weight: 308 g
• Dimensions: 220 × 150 × 12 mm
• Date of publishing: 21. March 2015

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