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Book synopsis

A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a business model for companies in order to manage such strategies of innovation efficiently and effectively, as well as for the purpose of educating customers to appreciate more innovative products.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Innovation in Luxury Fashion Family Business
• Subtitle: Processes and Products Innovation as a Means of Growth
• Author: Elisa Giacosa
• Language: English
• Binding: Hardback
• Number of pages: 195
• EAN: 9781137498649
• ISBN: 1137498641
• ID: 09071067
• Publisher: Palgrave Macmillan
• Weight: 384 g
• Dimensions: 147 × 218 × 16 mm
• Date of publishing: 10. December 2014

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