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Book synopsis

Connects important aspects of two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices - a product category that is characterized by an exceptionally high pace of innovation.

Book details

Book category Books in English Society & social sciences Society & culture: general Social issues & processes

• Full title: Innovation Behavior of Older Consumers
• Subtitle: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership
• Author: Armin Tank
• Language: English
• Binding: Hardback
• Number of pages: 337
• EAN: 9783631641491
• ISBN: 9783631641491
• ID: 10023504
• Publisher: Peter Lang AG
• Weight: 586 g
• Dimensions: 217 × 153 × 25 mm
• Date of publishing: 31. December 2013

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