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Book synopsis

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

• Full title: INNOVATION and CUSTOMER VALUE PERCEPTION
• Author: Seyed Mohammadreza Ghadiri, Khairir Khalil
• Language: English
• Binding: Paperback
• Number of pages: 156
• EAN: 9786203860689
• ISBN: 6203860689
• ID: 36701457
• Publisher: LAP LAMBERT Academic Publishing
• Weight: 250 g
• Dimensions: 220 × 150 × 9 mm
• Date of publishing: 11. May 2021

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