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Book synopsis

Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Information Superhighway
• Subtitle: Strategic Alliances in Telecommunications and Multimedia
• Author: Randall L. Carlson
• Language: English
• Binding: Hardback
• Number of pages: 150
• EAN: 9780333650646
• ISBN: 0333650646
• ID: 04596838
• Publisher: PALGRAVE MACMILLAN
• Weight: 341 g
• Dimensions: 216 × 140 × 13 mm
• Date of publishing: 17. April 1996

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