Code: 06697610
Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
by You-Il Lee
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a ... more
- Language:
English - Binding: Hardback
- Number of pages: 190
Publisher: Taylor & Francis Ltd, 2014
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Book synopsis
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
141.38 €
- Full title: Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
- Author: You-Il Lee
- Language: English
- Binding: Hardback
- Number of pages: 190
- EAN: 9780415828642
- ISBN: 9780415828642
- ID: 06697610
- Publisher: Taylor & Francis Ltd
- Weight: 434 g
- Dimensions: 157 × 241 × 16 mm
- Date of publishing: 15. April 2014
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