Code: 10042655
Industrial Advertising Copy (RLE Marketing)
by R. Bigelow Lockwood
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth ce ... more
- Language:
English - Binding: Paperback
- Number of pages: 348
Publisher: Taylor & Francis Ltd, 2015
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Book synopsis
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practi
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
63.15 €
- Full title: Industrial Advertising Copy (RLE Marketing)
- Author: R. Bigelow Lockwood
- Language: English
- Binding: Paperback
- Number of pages: 348
- EAN: 9781138972636
- ISBN: 9781138972636
- ID: 10042655
- Publisher: Taylor & Francis Ltd
- Weight: 453 g
- Dimensions: 234 × 156 × 19 mm
- Date of publishing: 26. November 2015
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