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Book synopsis

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: India Reloaded
• Author: Sinha Dheeraj
• Language: English
• Binding: Hardback
• Number of pages: 184
• EAN: 9781137367099
• ISBN: 1137367091
• ID: 09211444
• Publisher: Palgrave Macmillan
• Weight: 376 g
• Dimensions: 147 × 357 × 20 mm
• Date of publishing: 26. June 2015

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