Code: 01889915
Im Zeitalter der Supermarken
by Uwe Munzinger, Marc Sasserath, Karl-Georg Musiol
Marken kommunizieren und binden: Sie vermitteln den Kunden Werte und Nutzenversprechen. Sie geben Unternehmen eine Identität. Doch an welchen Punkten berühren sie die Kunden, was macht die Marke in den Köpfen der Menschen lebendig ... more
- Language:
German - Binding: Hardback
- Number of pages: 255
Publisher: mi-Wirtschaftsbuch, 2010
- More about this
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Book synopsis
Marken kommunizieren und binden: Sie vermitteln den Kunden Werte und Nutzenversprechen. Sie geben Unternehmen eine Identität. Doch an welchen Punkten berühren sie die Kunden, was macht die Marke in den Köpfen der Menschen lebendig? Erfahren Sie von unserem Expertenteam, wie mit der richtigen Strategie aus Marken Supermarken werden. Herausragende Beispiele wie Apple, Mini oder der FC Bayern illustrieren die Entwickling der Supermarken.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management
50.34 €
- Full title: Im Zeitalter der Supermarken
- Subtitle: Neue Paradigmen der Markenführung
- Author: Uwe Munzinger, Marc Sasserath, Karl-Georg Musiol
- Language: German
- Binding: Hardback
- Number of pages: 255
- EAN: 9783868800951
- ISBN: 3868800956
- ID: 01889915
- Publisher: mi-Wirtschaftsbuch
- Weight: 704 g
- Dimensions: 246 × 176 × 20 mm
- Date of publishing: 23. September 2010
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