Identifying Hidden Needs / Najlacnejšie knihy
Identifying Hidden Needs

Code: 12041249

Identifying Hidden Needs

by Keith Goffin, Fred Lemke, Ursula Koners

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a rad ... more

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Book synopsis

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

61.28

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