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Book synopsis

In just three years as president of the hopeless New Jersey Nets, Spoelstra upped the sponsorship level from $400,000 to $7 million and increased ticket sales by 300 percent. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired product to achieve unprecedented profitability. This entertaining book makes the connection from sports to whatever the marketer's product may be. It is a must-read for anyone in a position with a product or service to sell.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Ice to the Eskimos
• Subtitle: How to Market a Product Nobody Wants
• Author: Jon Spoelstra
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9780887308512
• ISBN: 9780887308512
• ID: 06463858
• Publisher: HarperCollins Publishers Inc
• Weight: 454 g
• Dimensions: 210 × 140 × 25 mm
• Date of publishing: 20. March 2011

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