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Book synopsis

Multinational Enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation of production models, the author argues that only when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Hybridization of MNE Subsidiaries
• Author: Florian A. A. Becker-Ritterspach
• Language: English
• Binding: Hardback
• Number of pages: 302
• EAN: 9780230206694
• ISBN: 0230206697
• ID: 04552102
• Publisher: Palgrave Macmillan
• Weight: 516 g
• Dimensions: 222 × 163 × 22 mm
• Date of publishing: 03. December 2008

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