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Book synopsis

Rob Yeung, the author of How to Win offers hands-on knowledge and exercises to help you start standing out in business through ambition and innovation, rather than relying on legacy and scale. He shows you how to out-think the competition, focus on growth markets, and embrace technology in a more human way. How to Stand Out is divided into two parts Part One delves deeper into the definition of a gamechanger, and offers information that will help you generate your own innovative business concepts. Part Two introduces you to over 100 case studies across a variety of sectors, offering a detailed look at how some of today's most impressive gamechangers have achieved their success. How to Stand Out: The New Rules of Getting Noticed has the power to guide you in revolutionizing your company's brand and your career by jumping into a whole new game.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: How to Stand Out
• Subtitle: The New Rules of Getting Noticed
• Author: Rob Yeung
• Language: English
• Binding: Paperback
• Number of pages: 248
• EAN: 9780857084255
• ISBN: 0857084259
• ID: 09236385
• Publisher: John Wiley & Sons Inc
• Weight: 316 g
• Dimensions: 142 × 215 × 14 mm
• Date of publishing: 28. August 2015

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