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Book synopsis

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude's day, his principles remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude's original work and revitalized it for today. Tony isolated 114 Profitable Laws of Advertising & Marketing providing a clear set of rules that anyone can follow. These Laws spread across 17 categories including: • 8 Laws for Headlines • 2 Laws for Call-to-Action • 13 Laws for Salesmanship Never before has Claude's work been presented with such clarity, including: • Uncommon words defined. • Example ads referenced by Claude. • Added illustrations to aid understanding. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise!

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: How to be a Marketing Genius
• Subtitle: Scientific Advertising Revisited and Revitalized for Today
• Author: Tony Melvin
• Language: English
• Binding: Paperback
• Number of pages: 212
• EAN: 9781640074026
• ISBN: 1640074023
• ID: 16267864
• Publisher: AWE Systems LLC
• Weight: 318 g
• Dimensions: 229 × 152 × 12 mm
• Date of publishing: 29. March 2017

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