Code: 06742867
Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in wh ... more
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Thyne (business, The Robert Gordon University, UK) and Laws (tourism, James Cook University, Australia) present work on the application of lifestyle concepts to the hospitality and tourism industry. Contributors look at ways in which lifestyle concepts can improve the effectiveness of marketing, customer satisfaction, and management quality. The ga
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
215.95 €
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