Code: 07367843
Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
by Zeeshan-Ul-Hassan Usmani
"In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence cus ... more
- Language:
English - Binding: Paperback
- Number of pages: 76
Publisher: iUniverse, 2007
- More about this
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Book synopsis
"In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing w
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
9.28 €
- Full title: Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
- Author: Zeeshan-Ul-Hassan Usmani
- Language: English
- Binding: Paperback
- Number of pages: 76
- EAN: 9780595438488
- ISBN: 9780595438488
- ID: 07367843
- Publisher: iUniverse
- Weight: 122 g
- Dimensions: 229 × 152 × 5 mm
- Date of publishing: 22. March 2007
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