Code: 04427035
Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
by Clarke Caywood
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and inte ... more
- Language:
English - Binding: Hardback
- Number of pages: 928
Publisher: McGraw-Hill Education - Europe, 2012
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Book synopsis
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
72.62 €
- Full title: Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
- Author: Clarke Caywood
- Language: English
- Binding: Hardback
- Number of pages: 928
- EAN: 9780071767460
- ISBN: 0071767460
- ID: 04427035
- Publisher: McGraw-Hill Education - Europe
- Weight: 1960 g
- Dimensions: 239 × 200 × 66 mm
- Date of publishing: 16. January 2012
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