Handbook of Research on Narrative Advertising / Najlacnejšie knihy
Handbook of Research on Narrative Advertising

Code: 22404763

Handbook of Research on Narrative Advertising

by Recep Yilmaz

"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discour ... more

330.63 €


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Book synopsis

"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

330.63 €

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