Handbook of Research on Consumerism and Buying Behavior in Developing Nations / Najlacnejšie knihy
Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Code: 12819694

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

by Ayantunji Gbadamosi

Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in t ... more

272.92 €


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Book synopsis

Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.

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272.92 €

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