Code: 06742418
Leading experts present cutting-edge ideas and current research on product placement The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book ... more
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Leading experts present cutting-edge ideas and current research on product placement The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
86.83 €
Collection points Bratislava a 2642 dalších
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