Code: 06742418
Handbook of Product Placement in the Mass Media
by Mary-Lou Galician
Leading experts present cutting-edge ideas and current research on product placement The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book ... more
- Language:
English - Binding: Paperback
- Number of pages: 302
Publisher: Taylor & Francis Inc, 2004
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Book synopsis
Leading experts present cutting-edge ideas and current research on product placement The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
86.83 €
- Full title: Handbook of Product Placement in the Mass Media
- Author: Mary-Lou Galician
- Language: English
- Binding: Paperback
- Number of pages: 302
- EAN: 9780789025357
- ISBN: 9780789025357
- ID: 06742418
- Publisher: Taylor & Francis Inc
- Weight: 412 g
- Dimensions: 163 × 261 × 40 mm
- Date of publishing: 18. May 2004
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