You might also like

More about Handbook of Organic and Fair Trade Food Marketing

• Book details
• Synopsis
• Trending among others

You get 715 loyalty points

Book synopsis

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Handbook of Organic and Fair Trade Food Marketing
• Author: Wright, Mccrea
• Language: English
• Binding: Hardback
• Number of pages: 312
• EAN: 9781405150583
• ISBN: 1405150580
• ID: 04955358
• Publisher: John Wiley and Sons Ltd
• Weight: 836 g
• Dimensions: 248 × 173 × 23 mm
• Date of publishing: 09. February 2007

Trending among others

---

---

---