Code: 06693980
Handbook of New Product Development Management
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explain ... more
- Language:
English - Binding: Hardback
- Number of pages: 560
Publisher: Taylor & Francis Ltd, 2007
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Book synopsis
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
Book details
Book category Books in English Economics, finance, business & management Business & management
124.12 €
- Full title: Handbook of New Product Development Management
- Language: English
- Binding: Hardback
- Number of pages: 560
- EAN: 9780750685528
- ISBN: 9780750685528
- ID: 06693980
- Publisher: Taylor & Francis Ltd
- Weight: 982 g
- Dimensions: 240 × 165 × 34 mm
- Date of publishing: 28. September 2007
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