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Book synopsis

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Handbook of Media Branding
• Author: Sylvia M. Chan-Olmsted, Kati Förster, Mart Ots, Gabriele Siegert
• Language: English
• Binding: Paperback
• Number of pages: 414
• EAN: 9783319362489
• ISBN: 9783319362489
• ID: 15368780
• Publisher: Springer International Publishing AG
• Weight: 6438 g
• Dimensions: 235 × 155 × 24 mm
• Date of publishing: 22. October 2016

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