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Book synopsis

In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoesthen called "love apples"were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United Statesbased food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."

Book details

• Full title: H. J. Heinz Company
• Author: Debbie Foster, Jack Kennedy
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9780738545684
• ISBN: 0738545686
• ID: 11467812
• Publisher: ARCADIA PUB (SC)
• Weight: 327 g
• Dimensions: 234 × 167 × 9 mm
• Date of publishing: October 2006

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