Code: 06336493
Great American Blow-up
by Ivan L. Preston
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: University of Wisconsin Press, 1996
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Book synopsis
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
21.59 €
- Full title: Great American Blow-up
- Author: Ivan L. Preston
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780299152543
- ISBN: 9780299152543
- ID: 06336493
- Publisher: University of Wisconsin Press
- Weight: 360 g
- Dimensions: 155 × 228 × 15 mm
- Date of publishing: 31. October 1996
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