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Book synopsis

This title presents a fast track route to mastering globalization and successfully managing global expansion. It covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. It features examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. It includes a glossary of key concepts and a comprehensive resources guide.

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Going Global
• Author: Roger Cartwright
• Language: English
• Binding: Paperback
• Number of pages: 118
• EAN: 9781841123165
• ISBN: 1841123161
• ID: 05094633
• Publisher: John Wiley and Sons Ltd
• Weight: 122 g
• Dimensions: 175 × 128 × 7 mm
• Date of publishing: 10. January 2002

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