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Book synopsis

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Globalization or Regionalization of the American and Asian Car Industry?
• Author: Michel Freyssenet, K. Shimizu, G. Volpato
• Language: English
• Binding: Paperback
• Number of pages: 243
• EAN: 9781349510009
• ID: 12045554
• Publisher: Palgrave Macmillan
• Weight: 390 g
• Dimensions: 229 × 152 × 15 mm
• Date of publishing: 01. January 2003

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