Code: 02987295
Global Strategy
by Vinod Jain
This bookdetails how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interac ... more
- Language:
English - Binding: Paperback
- Number of pages: 310
Publisher: Taylor & Francis Ltd, 2016
- More about this
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Book synopsis
This bookdetails how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
87.68 €
- Full title: Global Strategy
- Author: Vinod Jain
- Language: English
- Binding: Paperback
- Number of pages: 310
- EAN: 9781138844247
- ISBN: 1138844241
- ID: 02987295
- Publisher: Taylor & Francis Ltd
- Weight: 470 g
- Dimensions: 152 × 228 × 26 mm
- Date of publishing: 27. July 2016
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