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Book synopsis

This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers. These issues are placed in the context of more general debates about globalisation and current crises in emerging markets such as Brazil and East Asia.

Book details

Book category Books in English Society & social sciences Sociology & anthropology Sociology

• Full title: Global Strategies and Local Realities
• Subtitle: The Auto Industry in Emerging Markets
• Author: Professor John (University of Sussex) Humphrey, Yveline Lecler, Mario Sergio Salerno
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9781349422500
• ID: 12043390
• Publisher: Palgrave Macmillan
• Weight: 381 g
• Dimensions: 216 × 140 × 17 mm
• Date of publishing: 01. January 2000

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