Code: 06692246
Global Sport Marketing
by Michel Desbordes
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
This study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
Book details
Book category Books in English Lifestyle, sport & leisure Sports & outdoor recreation Sporting events & management
83.07 €
- Full title: Global Sport Marketing
- Subtitle: Contemporary Issues and Practice
- Author: Michel Desbordes
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9781138795822
- ISBN: 9781138795822
- ID: 06692246
- Publisher: Taylor & Francis Ltd
- Weight: 322 g
- Dimensions: 235 × 157 × 22 mm
- Date of publishing: 17. July 2014
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