Code: 10782432
Global Marketing Strategies for the Promotion of Luxury Goods
by Fabrizio Mosca, Rosalia Gallo
"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the medi ... more
- Language:
English - Binding: Hardback
- Number of pages: 300
Publisher: Idea Group,U.S., 2016
- More about this
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Book synopsis
"This book explores the latest promotional trends, business models, and challenges within the luxury goods market, focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building"--
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
232.23 €
- Full title: Global Marketing Strategies for the Promotion of Luxury Goods
- Author: Fabrizio Mosca, Rosalia Gallo
- Language: English
- Binding: Hardback
- Number of pages: 300
- EAN: 9781466699588
- ISBN: 9781466699588
- ID: 10782432
- Publisher: Idea Group,U.S.
- Weight: 1134 g
- Dimensions: 229 × 152 × 28 mm
- Date of publishing: 31. March 2016
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