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More about Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China

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Book synopsis

Scholarly Research Paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategyto enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
• Author: Karsten Klauenberg
• Language: English
• Binding: Paperback
• Number of pages: 24
• EAN: 9783656991366
• ISBN: 3656991367
• ID: 05285188
• Publisher: Examicus Publishing
• Weight: 59 g
• Dimensions: 254 × 178 × 2 mm
• Date of publishing: 08. March 2012

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