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Book synopsis

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa including Brother International, Nike Europe, Fiat Auto Spa, Pepsi Cola International, Zimbabwe Dairy Marketing Board, Almarai Ltd., Eastman Kodak Singapore and The US Department of Environment. It meets the growing demand for cases in logistics and supply chain management that bridge the gap between theory and practice. Each case takes a multi-disciplinary and cross-functional approach to business and will be highly relevant to students taking courses in logistics and supply chain management, distribution, purchasing and supplies management, marketing, manufacturing operations, business policy, international business and organisational behaviour.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Global Cases in Logistics and Supply Chain Management
• Author: David L. Taylor
• Language: English
• Binding: Paperback
• Number of pages: 380
• EAN: 9781861523952
• ISBN: 1861523955
• ID: 05122907
• Publisher: Cengage Learning EMEA
• Weight: 756 g
• Dimensions: 247 × 192 × 23 mm
• Date of publishing: 19. December 1996

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