You might also like

More about Global Business Strategy

• Book details
• Synopsis
• Trending among others

You get 134 loyalty points

Book synopsis

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Global Business Strategy
• Subtitle: Multinational Corporations Venturing into Emerging Markets
• Author: Kazuyuki Motohashi
• Language: English
• Binding: Paperback
• Number of pages: 259
• EAN: 9784431562887
• ISBN: 4431562885
• ID: 15224106
• Publisher: Springer Verlag, Japan
• Weight: 4787 g
• Dimensions: 235 × 155 × 11 mm
• Date of publishing: 12. October 2016

Trending among others

---

---

---